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Case Study

Numico (B): Transforming the supply chain to support new realities

By Carlos Cordon, Thomas E. Vollmann and Luis Vivanco

12 pages

August 2004

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Reference: IMD-6-0266

Numico, Europe’s second largest infant food manufacturer, refocuses its strategy on its core markets. The key is strategic change – including new product introduction and production rationalization. To improve customer satisfaction levels and reduce costs, the company initiates two large projects, the first is aimed at visibility to demand and inventory levels – and new supply chain practices to coordinate them, with improved reaction time. The second is complete overhaul of the production and distribution process that includes plant reduction, product rationalization and shifting of production to Eastern Europe. The case looks at the challenges for their implementation, the role of a key change manager, and the future of the company.

Keywords

Supply Chain, Multiple Markets, Production Rationalization, Demand Coordination, Information Usage, Implementation, Change Management, Production Management, Operations Management

Settings

United States of America
November 2002 - January 2004

Type

Field Research

Available Languages

English

Related material

Teaching note, Video

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This case study is part of a series

Numico (A): Delivering innovation through the supply chain
Numico (A): Delivering innovation through the supply chain (Abridged)
Numico (B): Transforming the supply chain to support new realities
Numico (B): Transforming the supply chain to support new realities (Abridged)
Numico (C)

2004 EFMD AWARD WINNER (Supply Chain Management)

This case study is part of a series

Numico (A): Delivering innovation through the supply chain
Numico (A): Delivering innovation through the supply chain (Abridged)
Numico (B): Transforming the supply chain to support new realities
Numico (B): Transforming the supply chain to support new realities (Abridged)
Numico (C)

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