Case Study

Numico (B): Transforming the supply chain to support new realities (Abridged)

3 pages
December 2005
Reference: IMD-6-0281

This is an abridged version of IMD-6-0266. Numico, Europe’s second largest infant food manufacturer, refocuses its strategy on its core markets. The key is strategic change – including new product introduction and production rationalization. To improve customer satisfaction levels and reduce costs, the company initiates two large projects, the first is aimed at visibility to demand and inventory levels – and new supply chain practices to coordinate them, with improved reaction time. The second is complete overhaul of the production and distribution process that includes plant reduction, product rationalization and shifting of production to Eastern Europe. The case looks at the challenges for their implementation, the role of a key change manager, and the future of the company.

Keywords
Supply Chain, Multiple Markets, Production Rationalization, Demand Coordination, Information Usage, Implementation, Change Management, Production Management, Operations Management
Settings
United States of America
November 2002 - January 2004
Type
Field Research
Copyright
© 2005
Available Languages
English
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