Manchester United plc
This case describes the business operations of Manchester United Football Club, one of Europe’s leading professional football clubs. Part of the case are the financial and operational figures, the club strategy with respect to players, the stadium, and the business model on the revenue and cost side. The case also details the effort to build Manchester United as a global sports brand. The case was written in conjunction with a series of cases (Real Madrid, Juventus, Ajax) from public sources and to demonstrate business strategy concepts in the sports environment. Intended for use with both student and executive audiences.
Travel and Leisure, Sports, Travel and Leisure, Football
2003
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Football Club Ajax
- Juventus Football Club
- Manchester United plc
- Real Madrid Club de Futbol
- Football Club Ajax
- Juventus Football Club
- Manchester United plc
- Real Madrid Club de Futbol
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The case follows Oliver Freiland, a former Roland Berger consultant with a successful corporate career, in his quest for the right acquisition target. In 2015 Oliver finally took a leap of faith to buy his way into entrepreneurship by acquiring He...
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