Case Study

Juventus Football Club

19 pages
July 2003
Reference: IMD-3-1320

This case describes the business operations of Juventus Football Club, one of Europe’s leading professional football clubs. Part of the case are the financial and operational figures, the club strategy with respect to players, the stadium, and the business model on the revenue and cost side. The case also details the effort to build Manchester United as a global sports brand. The case was written in conjunction with a series of cases (Manchester United, Real Madrid, Ajax) from public sources and to demonstrate business strategy concepts in the sports environment. Intended for use with both student and executive audiences.

Business Model, Sports Operations, Global Branding, Sports Sponsorship, Sports Merchandising, Football, Football Club
Europe, Italy
Travel and Leisure, Sports, Travel and Leisure, Football
Published Sources
© 2003
Available Languages
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