Case Study

Hindustan Lever - leaping a millennium

16 pages
June 2002
Reference: IMD-3-1073

This case describes an innovative “win-win” partnership between Hindustan Lever and rural self-help groups. By assisting rural women to access micro-credit, buy HLL products and sell them in their villages, HLL was creating new markets while creating a stronger economic base within the rural communities. The case focuses on the challenges of scaling up this model in a difficult socio-economic environment.

Wealth Creation
July 2000 - July 2001
Field Research
© 2002
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics