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Case Study

Dollar Shave and Gillette (Mini case)

2 pages

June 2016

Reference: IMD-7-1811

This mini-case looks at Dollar Shave Club’s entry into the U.S. razor market. It challenges the students to examine Dollar Shave Club’s value drivers and business model. It also challenges students to respond to digital disruption from the point of view of an incumbent firm, in this case Gillette.

Learning Objective

How to respond to digital disruption as an incumbent.

Keywords

Digital Disruption

Settings

Northern America, United States of America
Dollar Shave Club, Consumer Goods, Personal Care
2016

Type

Published Sources

Available Languages

English

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Reference IMD-7-2598

Organization Nike

Industry Consumer Goods, Footwear

Available Languages English

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