Stefan Michel


Marketing and Service Management
Dean of Executive MBA Program


Professor Michel's major research interests are in customer-focused marketing strategy, service innovation and pricing.

At IMD, he is the Dean of our Executive MBA program and the faculty representative at the IMD foundation board. He teaches in the Executive MBA, Strategic Marketing Program, the Foundation for Business Leadership Program, the MBA program, the Orchestrating Winning Performance program as well as in many partnership programs for world-leading companies.

Stefan is the author of two online courses at IMD, Pricing Excellence in Tough B2B markets and Marketing Management. A Value-Based Approach.

He has written eight books, eight book chapters, and more than 42 newspaper articles on these subjects, as well as many academic articles that have appeared in journals including Harvard Business Review, California Management Review and the Journal of the Academy of Marketing Science. He won the Emerald Literati Award by the Journal of Service Management for the best paper of the year in 2009, and again in 2010, and his work was recognized with additional international research awards.

Prior to joining IMD, Professor Michel was Tenured Professor of Global Marketing at Thunderbird School of Global Management (USA), where he taught in the MBA and EMBA programs, as well as in customized corporate learning programs for European, Korean and Chinese companies. He introduced various successful teaching innovations and received several awards for excellence in teaching. He is an invited Global Faculty at the Center for Service Leadership, Arizona State University (USA). He works internationally with clients such as GE (New York), NCC (Scandinavia), Visa Europe, Credit Suisse, Maersk, and UBS and he ran his family's hotel business as chairman of the board. He is a non-executive board member at Bossard (SIX:BOS), where he is the chairman of the compensation committee and the President of the Foundation Board of GfM Gesellschaft für Marketing (Swiss Marketing Association).

Professor Michel holds an MBA and a DBA from the University of Zurich, both summa cum laude. He received the 1997 Best Dissertation Award, granted by the Swiss Society for Market and Social Research.


Stefan Michel (2014) “Capture more value: Innovation isn't worth much if you don't get paid for it,” Harvard Business Review. Vol. 92, no. 10, October (2014), pp. 78-85.

Stefan Michel, Stephen W. Brown, Andrew S. Gallan (2008) "An Expanded and Strategic View of Discontinuous Innovations: Deploying a Service-Dominant Logic", Journal of the Academy of Marketing Science. Vol 36(1), 54-66.

Stefan Michel, Stephen L. Vargo and Robert F. Lusch (2008) "Reconfiguration of the Conceptual Landscape: A Tribute to the Service Logic of Richard Normann", Journal of the Academy of Marketing Science. Vol 36(1), 152-55.

Stefan Michel's Google Scholar Profile