Your online learning journey

Designed to help master digital digital analytics to drive innovation.

Program overview

Understand the definition of big data in terms of the three Vs (variety, volume, and velocity) and how to use them to measure.
Explore what big data is currently available in your organization.
Explore how companies use the three Vs to create value for themselves, leverage opportunities, and avoid threats.

Understand the way data is categorized in terms of format (structured and unstructured) and source (internal/external).
Analyze uncapped data sources for your organization.
Learn how to build a Data Category Map for your organization.

Discover the concept of digital analytics and comprehend the three types of analytics (descriptive, predictive, prescriptive).
Learn the key challenges with big data and analytics.
Describe an area of implementation for your organization and explore the way in which analytics would change decision-making and make you more competitive.

Build your knowledge of Artificial Intelligence (AI) and Machine Learning (ML) and discover how they are being applied to organizations.
Examine how these technologies may influence your business and role in the future.
Learn how to harness these technologies within your business.

Learn about different levels of data analytics maturity in business.
Reflect on your organization’s level of data analytics maturity and devise a plan to develop further opportunities by enhancing the use of data analytics.

Discover offensive and defensive data analytics strategies and when to apply them.
Pinpoint where your business falls on the data-strategy spectrum and identify the strategy it needs to improve performance and deliver better value.
Learn how to apply strategies to your organization and challenges.

Acquire tools to assess the data analytics-readiness of your organization.
Identify the key drivers (data, tools, people, and strategy) that can help develop or increase your data analytics capability.
Compare your data analytics capability with that of other organizations.

Explore how digital analytics and AI are linked.
Learn how to align your overall strategy with your analytics and AI strategy.
Develop a data analytics roadmap for your organization.

One-on-one coaching

Throughout your online learning, you’ll be accompanied by an experienced IMD executive coach who will challenge you, encourage you, and provide valuable feedback on your weekly assignments. Together, you’ll dive deeper into the program content and make it meaningful to your own professional context. Your interactions will take place via video, in writing, and over the phone.

An online program participant having a coaching session via video - IMD Business School

Achieve your goals

Your expert coach helps you:

Define

Define your learning objectives and stay on track.

Review

Review your progress on a weekly basis.

Overcome

Overcome your challenges.

Apply

Apply what you learn to your own context.

Learn smarter with IMD’s AI-powered adaptive learning

What’s in it for you?

This program uses IMD’s AI-powered adaptive learning tool to help you focus on what truly matters—quickly identifying knowledge gaps and mastering essential skills.

Personalized to your needs

The tool tailors content based on your strengths and areas for improvement, just like a one-on-one tutor.

Optimized learning time

Achieve mastery in up to 50% less time compared to traditional e-learning.

Smart, real-time adaptation

Intelligent technology continuously fine-tunes your learning experience for maximum efficiency and retention.

Explore FAQs for online programs

Find quick answers to your online program queries in our comprehensive FAQ section.

Get a personal recommendation

Schedule a call with a Program Advisor to discuss your professional development and see if this is the program for you.

Join a free information session

Join online and experience a walkthrough of the Online programs, how they work, what you can expect and how it will impact your career.

IMD Executive Certificate - IMD Business School

Earn an IMD Online Executive Certificate

Reinforce and consolidate your expertise in leadership, strategy, or digital acceleration through an immersive, fully online experience incorporating executive coaching.