How Coca-Cola’s business-first approach beat the digital transformation odds
With most digital transformation initiatives ending in failure, we explore the formula behind Coca-Cola Eurasia and Middle East’s success....
Author
Massimo Marcolivio
Massimo D. Marcolivio is an IMD alumnus based in Switzerland. He has worked in different industries and organizations of various sizes and has 25+ years of professional experience, including 12 years at Dell Technologies. Leveraging his expertise in the business aspects of digital transformation, Marcolivio has co-developed, with Michael Wade, The Digital Transformation KPI project, an original framework to measure the impact of AI and digital technologies.
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A blockbuster success or a big budget disaster?
Using a framework of key performance indicators, Massimo D Marcolivio examines ways that the entertainment industry can profit from artificial intelligence innovations by increasing efficiency, boosting customer engagement, and enhancing creativity....
