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    Global Center for Digital Business Transformation

    The center provides world-leading research and analysis on digital business transformation and prepares executives to take advantage of digital opportunities

    Global Center for Digital Business Transformation

    The center provides world-leading research and analysis on digital business transformation and prepares executives to take advantage of digital opportunities

    The Digital Transformation KPI project 

    Digital transformation is important but extremely challenging. Organizations invest funds, involve people, and spend significant amount of time and energy on digital transformation projects, but due to inadequate key performance indicators (KPIs), they often have only a vague sense of how their initiatives are going. Thus, it is no wonder that more than 80% of digital transformation projects fail to meet objectives.

    We have been studying the problem of insufficient digital transformation KPIs for a few years. Building on our own work with organizations, and supported by academic research, we have collected a portfolio of ‘tried and tested’ digital transformation measures, metrics, and KPIs.

    This site presents these KPIs in an intuitive and dynamic format.

    Digital Transformation Measurement Categories

    We have organized the KPIs by business objective into four categories: Operational Efficiency, Workforce Engagement, Customer Engagement, and New Sources of Value Creation.

    Operational Efficiency is linked to improved efficiency and operational performance. For example, time to market or service availability.

    Workforce Engagement concerns workforce satisfaction and productivity. For instance, time saved or reduction in negative incidents.

    Customer Engagement refers to improving customer interaction and satisfaction. For example, customer usage of digital tools or effectiveness of promotions.

    New Sources of Value Creation focuses on new ways to achieve revenue and profit. For instance, revenues from new digital products or services.

    How to use this tool

    Each of the four digital transformation KPI categories is represented by a “bubble” which is surrounded by a “constellation” of KPIs. By clicking on each KPI, you can visualize specific information such as a description of the KPI, case study examples, and specific usable measures.

    The bar on top of the screen allows you to filter by category, owner, company size and other factors: in this way, you can identify the KPIs that are relevant to your specific transformation initiative. By clicking on the reset button, you can remove all the filters applied.

    Please be aware that this is a living project, hence the filters can undergo various updates, based on further research, feedback received etc.

    If you wish to save or download data, you need to register – the usage remains free of charge, but registration is needed for us to verify reliable sources and keep a high-quality standard.

    If you want to provide feedback without registering, you can click on the feedback button on the bottom right of the page.

    Authors
    Michael Wade

    TONOMUS Professor of Strategy and Digital and Director of the TONOMUS Global Center for Digital and AI Transformation

    Michael Wade is Professor of Strategy and Digital. An expert on digital transformation, he holds the TONOMUS Professorship in Digital Business Transformation and is Director of the TONOMUS Global Center for Digital and AI Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as article…

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    Massimo Marcolivio

    Massimo D. Marcolivio is an IMD alumnus, based in Switzerland. He has worked with organizations of different industries and sizes through 20+ years of professional experience, including 12 at Dell Technologies. Leveraging his expertise in the business aspects of digital transformation, Massimo has co-developed with Professor Michael R. Wade an original measurement framework based on KPIs.

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    Disclaimers

    The case studies are public and we share the sources where possible. The measurement framework is updated as new information emerges. Feel free to provide us with your feedback.

    Credits

    We would like to thank Jialu Shan, Delia Fischer, and Alex Beck for assistance in building and visualizing this tool.

    Bibliography