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Case Study

Nestlé Ecuador (A): Managing through a crisis

By Michael R. Wade

3 pages

May 2014

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Reference: IMD-7-1584

The (A) case describes a classic crisis situation. A new executive is brought in to lead a company in big trouble. It is suffering from falling profits, low employee morale, falling market share, and a demoralized management team. The previous chief executive had responded to these challenges by simultaneously investing in new and innovative products, and rigorously cutting costs. The new executive spends some time listening to the employees and, at the end of the case, must decide what to do, and convince his management team to follow him.

Learning Objective

Crisis management, strategic analysis, problem identification.

Keywords

Crisis Management, Complexity Management, Simplicity

Settings

South America, Ecuador
Nestlé, Consumer Goods, Food and Beverage
2012/2013

Type

Field Research

Available Languages

English

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This case study is part of a series

Nestlé Ecuador (A): Managing through a crisis
Nestlé Ecuador (B): Finding a simple answer

This case study is part of a series

Nestlé Ecuador (A): Managing through a crisis
Nestlé Ecuador (B): Finding a simple answer

Nestlé Ecuador (A): Managing through a crisis

By Michael R. Wade
Case reference: IMD-7-1584 ©2014

Summary

The (A) case describes a classic crisis situation. A new executive is brought in to lead a company in big trouble. It is suffering from falling pro...

Reference IMD-7-1584

Organization Nestlé

Industry Consumer Goods, Food and Beverage

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Crisis Management

Browse all topics

Nestlé Ecuador (B): Finding a simple answer

By Michael R. Wade
Case reference: IMD-7-1585 ©2014

Summary

The (B) case shows the new executive’s diagnosis of the problems affecting Nestlé Ecuador. Chief among these problems is excessive amounts of compl...

Reference IMD-7-1585

Organization Nestlé

Industry Consumer Goods, Food and Beverage

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Crisis Management

Browse all topics

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