Why do similar firms succeed in one country but fail in another, irrespective of their strategic choices?
Competition and macroeconomics expert, Prof. Arturo Bris, believes that a country’s economic success and national competitiveness is not unlike a cycling race. If you want to ride fast, you need three things: a good bike, to be in good shape, and a smooth and fast road. You might say the business is the bicycle, the business leader is the cyclist, and the road is the government and the external environment. The responsibility of a government is to design and build the best possible road. And it turns out that when the road is good, good cyclists suddenly appear and want to race on it.
In his new book, The Right Place, Arturo Bris provides an analysis of countries’ competitive performance based on 30 years advising governments and institutions around the world on this topic. The typical mistakes that countries make are highlighted, while the pillars necessary to build a truly competitive economy are revealed to provide a roadmap for government organisations to follow.
You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.
Arturo Bris is Professor of Finance at IMD. Since January 2014 he is also leading the world-renowned IMD World Competitiveness Center.
At IMD he directed the Advanced Strategic Management program from 2009-2014. He has…
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For further information, an interview with Arturo Bris, a guest article or a review copy of The Right Place: How National Competitiveness Makes or Breaks Companies, please send us a message
