The Right Place

A book by Arturo Bris

Why do similar firms succeed in one country but fail in another, irrespective of their strategic choices?

Competition and macroeconomics expert, Prof. Arturo Bris, believes that a country’s economic success and national competitiveness is not unlike a cycling race. If you want to ride fast, you need three things: a good bike, to be in good shape, and a smooth and fast road. You might say the business is the bicycle, the business leader is the cyclist, and the road is the government and the external environment. The responsibility of a government is to design and build the best possible road. And it turns out that when the road is good, good cyclists suddenly appear and want to race on it.

In his new book, The Right Place, Arturo Bris provides an analysis of countries’ competitive performance based on 30 years advising governments and institutions around the world on this topic. The typical mistakes that countries make are highlighted, while the pillars necessary to build a truly competitive economy are revealed to provide a roadmap for government organisations to follow.

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01:15The Right Place: How National Competitiveness Makes or Breaks Co ...
The Right Place: How National Competitiveness Makes or Breaks Companies
Discover why business leaders and strategies are almost irrelevant if they’re not in The Right Place.
Arturo Bris
Prof Arturo Bris
Professor of Finance and Director at IMD World Competitiveness Center

Arturo Bris is Professor of Finance at IMD. Since January 2014 he is also leading the world-renowned IMD World Competitiveness Center.

At IMD he directed the Advanced Strategic Management program from 2009-2014. He has…

There’s a lot to admire about China, but not much to copy from it – yet
Topics: Economics, China, Entrepreneurship
By Arturo Bris - 12 February 2021

China is set to become the world economic power of the 21stcentury. A booming corporate sector in the most populated country in the world, with the horsepower provided by a dominant public sector, it has moved the…

6 min. read
Too much focus on fiscal policy and failure to unite citizens spell economic failure, agree panel of experts
Topics: Competitiveness, Economics, Politics
By Arturo Bris - 17 June 2021

Taiwan remains one of the most successful economies to tackle the dual problem of the health and economic crisis of the past 18 months and entered the top ten for the first time since 2012 in the IMD World…

Gender equality at work: we need better data and incentives
Topics: Leadership
By Arturo Bris - 4 February 2021

‘How can customers and shareholders influence gender equality?’ This was the question that Professor Arturo Bris bounced off four female leaders in a webinar celebrating both the 50thanniversary of Swiss…

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