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Case Study

DSM: Transforming to a sustainable business model (Mini case)

By Knut Bjarne Haanaes and Marc Chauvet

3 pages

May 2022

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Reference: IMD-7-2254

DSM was incorporated in the beginning of the 20th century as a mining company. With the depletion of Netherland’s coal resources, the company pivoted in the 1960s into a chemical company, producing fertilizer and plastics. By the end of the century, the company started successfully pivoting into life sciences, to support its growing focus on sustainability.

Learning Objective

Showcase how Orsted succeeded to transform into a world class sustainable energy supplier from a coal-focused energy company in only 10 years

Keywords

Sustainability, Transformation, Pivoting, Good Health, Well-being, Clean Water, Sanitation, Industry Infrastructure, Industry Innovation, Responsible Consumption, Responsible Production, Business Model Transformation

Settings

Europe, Netherlands
Dutch State Mines, Manufacturing, Chemicals, Materials, Metals and Mining
1900-2022

Type

Published Sources

Available Languages

English

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This case study is part of a series

DSM: Transforming to a sustainable business model (Mini case)
Ørsted: On the path to net zero (Mini case)

This case study is part of a series

DSM: Transforming to a sustainable business model (Mini case)
Ørsted: On the path to net zero (Mini case)

DSM: Transforming to a sustainable business model (Mini case)

By Knut Bjarne Haanaes and Marc Chauvet
Case reference: IMD-7-2254 ©2022

Summary

DSM was incorporated in the beginning of the 20th century as a mining company. With the depletion of Netherland’s coal resources, the company pivot...

Reference IMD-7-2254

Organization Dutch State Mines

Industry Manufacturing, Chemicals;Materials, Metals and Mining

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

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Ørsted: On the path to net zero (Mini case)

By Knut Bjarne Haanaes and Marc Chauvet
Case reference: IMD-7-2253 ©2022

Summary

Until 2009, the Danish oil and gas company Orsted was a worldwide leader in energy production from fossil fuels. Spurred by the 2009 Copenhagen cli...

Reference IMD-7-2253

Organization Ørsted, Dong Energy, BP

Industry Energy

Available Languages English

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