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Case Study

Ørsted: On the path to net zero (Mini case)

By Knut Bjarne Haanaes and Marc Chauvet

3 pages

May 2022

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Reference: IMD-7-2253

Until 2009, the Danish oil and gas company Orsted was a worldwide leader in energy production from fossil fuels. Spurred by the 2009 Copenhagen climate summit, Orsted decided to turn around into wind power and divest entirely it’s non renewable assets. Within a decade, Orsted went from being a highly polluting company to a world class renewable energy company.

Learning Objective

Showcase how Orsted succeeded to transform into a world class sustainable energy supplier from a coal-focused energy company in only 10 years

Keywords

Sustainability, Net Zero Emissions, Transformation, Environmental Social and Governance, Renewable Energy, Wind Energy, Solar Energy, Photovoltaics, Oil, Gas, Fossil Fuel, Affordable Energy, Clean Energy, Industry Infrastructure, Industry Innovation, Climate Action

Settings

Europe
Ørsted, Dong Energy, BP, Energy
2009-2022

Type

Published Sources

Available Languages

English

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This case study is part of a series

DSM: Transforming to a sustainable business model (Mini case)
Ørsted: On the path to net zero (Mini case)

This case study is part of a series

DSM: Transforming to a sustainable business model (Mini case)
Ørsted: On the path to net zero (Mini case)

DSM: Transforming to a sustainable business model (Mini case)

By Knut Bjarne Haanaes and Marc Chauvet
Case reference: IMD-7-2254 ©2022

Summary

DSM was incorporated in the beginning of the 20th century as a mining company. With the depletion of Netherland’s coal resources, the company pivot...

Reference IMD-7-2254

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Available Languages English

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Ørsted: On the path to net zero (Mini case)

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Case reference: IMD-7-2253 ©2022

Summary

Until 2009, the Danish oil and gas company Orsted was a worldwide leader in energy production from fossil fuels. Spurred by the 2009 Copenhagen cli...

Reference IMD-7-2253

Organization Ørsted, Dong Energy, BP

Industry Energy

Available Languages English

Contact

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