Developing IT solutions for reducing travel-related CO2 emissions: Hp Halo video collaboration solutions
The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents HP’s efforts under WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. HP’s search for IT solutions to reduce travel-related CO2 emissions has driven the development of innovative video collaboration solutions. By developing solutions that create a life-like virtual meeting experience, the company is contributing to the removal of technological and mindset barriers to the substitution of business travel by virtual collaboration.
1) Deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth. 2) Inspire business leaders to adopt transformational change in product innovation. 3) Show how to create, develop and market low carbon products.
Hewlett-Packard
2003–2009
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
We systematically review business research concerning the planetary boundaries framework: A natural science framework that identifies nine Earth sy...
Cross-sector partnerships formed to address societal challenges are widely advocated and increasingly common. Joint goal setting is an essential ph...
The case highlights the significant role played by the International Olympic Committee (IOC) in reducing its environmental footprint and promoting ...
Research Information & Knowledge Hub for additional information on IMD publications
in Journal of Management Studies 7 October 2024, ePub before print, https://doi.org/10.1111/joms.13150
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in Journal of Management 30 September 2024, ePub before print, https://doi.org/10.1177/01492063241278803
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications