The case discusses the challenge of reaching emerging low-income consumers in West Africa. In the (A) case, Maggi was introduced as a successful example of a unique business model targeting this market. The (B) case discusses whether this business model can be extended to other products.
Nestlé’s PPP strategy (A): The emerging opportunity of Maggi in West Africa
Summary
The case discusses the challenge of reaching emerging low-income consumers in West Africa. Nestlé’s Maggi, a brand established in West Africa more ...
Reference
IMD-3-2259
Copyright
©2011
Copyright owner
IMD Copyright
Organization
Nestlé
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Nestlé’s PPP strategy (B): Nescafé in West Africa
Summary
The case discusses the challenge of reaching emerging low-income consumers in West Africa. In the (A) case, Maggi was introduced as a successful ex...
Reference
IMD-3-2260
Copyright
©2011
Copyright owner
IMD Copyright
Organization
Nestlé
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications