Nestlé’s PPP strategy (A): The emerging opportunity of Maggi in West Africa
The case discusses the challenge of reaching emerging low-income consumers in West Africa. Nestlé’s Maggi, a brand established in West Africa more than 50 years ago, provides an example of a unique business model that targets such consumers. The case discusses the sustainability of the business model and to what extent it can be extended to other food products.
To illustrate a successful business model in reaching emerging consumers at the bottom of the pyramid.
2010
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Nestlé’s PPP strategy (A): The emerging opportunity of Maggi in West Africa
- Nestlé’s PPP strategy (B): Nescafé in West Africa
- Nestlé’s PPP strategy (A): The emerging opportunity of Maggi in West Africa
- Nestlé’s PPP strategy (B): Nescafé in West Africa
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