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    Case Study

    Michael Kraft (C): New opportunities

    By Cyril Bouquet and Colleen Lief
    4 pages
    October 2009
    Order this case study
    Reference: IMD-3-2129

    In the C case, we learn that Lingo Media purchased A+, a Canadian company specializing in early childhood development products integrating the latest neurological research. But just as the company was struggling to absorb the acquisition and ensure survival, Michael Kraft becomes thrilled at the prospect of acquiring yet another company, Speak2Me. For Kraft, this was a unique opportunity to access state-of-the-art speech-recognition solutions that could dramatically transform Lingo Media’s offerings. Undeterred by the board’s resistance to his proposal, Kraft decides to purchase Speak2Me on his own as a way to buy more time. How will the board of directors react?

    Learning Objective

    To learn about the key drivers of international expansion. To discuss the relative importance of strategic intent, core capabilities, and ability to deliver. To identify the obstacles standing in the way of international success.

    Keywords
    International Expansion, Entry Market Strategy, Strategy, Leadership, Educational Publishing, General Management
    Settings
    1998-2009
    Type
    Field Research
    Copyright
    © 2009
    Available Languages
    English
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    Copyright ©2025
    Copyright owner IMD Copyright
    Industry Information Technology;Finance and Insurance, Financial Services
    Available Languages English
    Contact

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    Related topics
    Strategy
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    Building an IT ecosystem at Intertech
    By Murat Tarakci
    Case reference: IMD-2698 ©2025
    Summary
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    Copyright ©2025
    Copyright owner IMD Copyright
    Industry Information Technology;Finance and Insurance, Financial Services
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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    Copyright owner IMD Copyright
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    Contact

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    Reference IMD-2698
    Copyright ©2025
    Copyright owner IMD Copyright
    Industry Information Technology;Finance and Insurance, Financial Services
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
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    Building an IT ecosystem at Intertech
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    Case reference: IMD-2698 ©2025
    Summary
    In April 2021, Sava oban, the newly appointed EVP of Intertech, faces a perfect storm of Turkey's economic crisis and the global scramble for tech talent. This forces him to confront an operational meltdown at Intertech, the IT subsidiary of DenizBank. The massive talent exodus results in a 60 turnover rate, which threatens to derail critical projects as Intertech is now competing with both local firms and global giants hiring remotely during the Covid-19 pandemic. With traditional solutions proving insufficient, Sava proposes a radical strategy: pivoting from being a direct IT provider to an orchestrator of a platform ecosystem. The case challenges participants to map the practical steps necessary to build the ecosystem from the ground up by learning how to create trust with skeptical clients, internal teams and wary partners in the high-stakes fintech sector.
    Reference IMD-2698
    Copyright ©2025
    Copyright owner IMD Copyright
    Industry Information Technology;Finance and Insurance, Financial Services
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
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