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Case Study

Leading the digital transformation at Novartis: The role of the CDO (C)

By Jennifer Jordan and Shih-Han Huang

11 pages

August 2020

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Reference: IMD-7-2106

This final case in a three-part case series follows the progress, challenges and achievements of Bertrand Bodson and his digital team one year into his tenure as CDO at Novartis. Bodson’s future outlook and goals for the next stage of the digital transformation at Novartis are also explored in more detail.

Learning Objective

Delve into aspects of how to become an effective leader in the digital age, including collaboration, motivation, influence and team building.
Understand the importance of scalability in digital transformations.

Keywords

Strategy, Culture Change, Digital Transformation, Chief Digital Officer

Settings

Switzerland
Novartis, Healthcare, Pharmaceuticals
2018-2019

Type

Field Research

Available Languages

English

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This case study is part of a series

Leading the digital transformation at Novartis: The role of the CDO (A)
Leading the digital transformation at Novartis: The role of the CDO (B)
Leading the digital transformation at Novartis: The role of the CDO (C)

This case study is part of a series

Leading the digital transformation at Novartis: The role of the CDO (A)
Leading the digital transformation at Novartis: The role of the CDO (B)
Leading the digital transformation at Novartis: The role of the CDO (C)

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