Adidas was founded in the 1920s and by the 1970s grew to be the world leader in athletic shoes. In the 1980s and 1990s it enjoyed successes as well as suffered setbacks, and undertook a series of mergers and acquisitions. By 2010, it is once again focused on athletic shoes and apparel, and is considering how best to grow in the face of stiff global competition – what regions, what channels, what brands.
Adidas and route 2015 (A)
Summary
Adidas was founded in the 1920s and by the 1970s grew to be the world leader in athletic shoes. In the 1980s and 1990s it enjoyed successes as well...
Reference
IMD-7-1488
Copyright
©2013
Copyright owner
IMD Copyright
Organization
Adidas
Industry
Consumer Goods, Sportswear;Consumer Goods, Sports Equipment
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Adidas and route 2015 (B)
Summary
Adidas was founded in the 1920s and by the 1970s grew to be the world leader in athletic shoes. In the 1980s and 1990s it enjoyed successes as well...
Reference
IMD-7-1489
Copyright
©2013
Copyright owner
IMD Copyright
Organization
Adidas
Industry
Consumer Goods, Sportswear;Consumer Goods, Sports Equipment
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications