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Book

Digital Vortex

How today’s market leaders can beat disruptive competitors at their own game

By Michael R. Wade, Jeff Loucks, James Macaulay and Andy Noronha

266 pages

Hardcover

Overview

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Overview

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Digital disruption sounds like another business buzzword – until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday’s management playbook. In months instead of years, you’ve gone from market leader to also-ran.

This scenario is beginning to play out in every industry. Everything that can be digitized – from products and services to the entire value chain – is being digitized, to the advantage of companies that can harness disruption. Unfortunately, few companies are building the organizational capabilities and strategic responses to compete in this stark new reality.

In Digital Vortex, you will learn how to use the business models and strategies of startups to your own advantage. Instead of waiting to be disrupted, you can maximize the value of your existing businesses and move into profitable new ones. Most importantly, you will learn how to build the agility to anticipate threats, sense opportunities, and seize them before your rivals do.

In today’s world there are two paths: navigating to a new digital future, or being engulfed by exponential competitive change. With recommendations backed by research with thousands of senior executives from market leaders and startups alike, this book gives you a compass to chart your own course – to compete with disruptors and win.

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Research Information & Knowledge Hub for additional information on IMD publications

Hardcover

eBook

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Publisher

International Institute for Management Development

ISBN

9781945010002

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Published by Independently published ©2025

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Reference IMD-2711

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Available Languages English

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Reference IMD-2710

Organization Chugai Pharmaceutical

Industry Healthcare, Pharmaceuticals

Available Languages English

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Reference IMD-2709

Organization Chugai Pharmaceutical

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Available Languages English

Contact

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Reference IMD-2698

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Available Languages English

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