Case B focuses on the year of transformation. In January 2018 Anna disrupted ths narrative of success and told RDB it needed to transform. The case outlines the critical decisions and actions Anna initiated to steer the transformation, engage customers and staff and address concerns in the leadership team. Focusing on cultural transformation was a pre-requisite to prepare the company for digital transformation. The case provides the opportunity for participants to assess whether Anna succeeded in introducing transformation to an already successful business.
Keywords
Organizational Transformation, Cultural Change, Digital Transformation, Authentic Leadership, Woman, Women, Diverse Protagonist
Settings
Europe, Belgium
Roche Holding, Health Care, Health and Medical Services
April 2017 – October 2019
Available Languages
English
Related material
Teaching note, Video
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