Case Study

Havaianas: A Brazilian brand goes global

19 pages
April 2009
Reference: IMD-5-0748

In January 2008, Márcio Luiz Simões Utsch, president & CEO of Sâo Paulo Alpargatas S.A., and his management team are looking at how to turn Havaianas, a leading brand in rubber flip flops, into a major global brand.

Learning Objective

The case looks at how a Brazilian footwear company is trying to build a global brand in a highly competitive industry.

International Marketing, Footwear
Global, Brazil
Field Research
© 2009
Available Languages
Related material
Teaching note, Video
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