In January 2008, Márcio Luiz Simões Utsch, president & CEO of Sâo Paulo Alpargatas S.A., and his management team are looking at how to turn Havaianas, a leading brand in rubber flip flops, into a major global brand.
Learning Objective
The case looks at how a Brazilian footwear company is trying to build a global brand in a highly competitive industry.
Keywords
International Marketing, Footwear, Marketing
Settings
Global, Brazil
2008
Available Languages
English
Related material
Teaching note, Video
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