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Leading in Turbulent Times webinar: To be or not to be?

How Chinese companies thrived under pressure

By Mark J. Greeven

55 min.

April 2020

Despite a two-month long total lockdown, China has avoided an economic meltdown. Professor Mark Greeven, a China expert, is not surprised.

In this webinar, Mark Greeven, Professor of Innovation and Strategy, IMD, has gathered best practices from four Chinese companies from different industries and discusses how they can be adopted by companies in the rest of the world. With stories highlighting the COVID-19 responses of automobile manufacturer BYD, film producer Huanxi Media, retail fashion company Peacebird and insurance company Ping An, he provides examples that other companies can draw upon during this challenging time.

Tackling concerns including supply chains, remote work, leadership and employee safety, Greeven provides four key lessons learned: use proper leadership techniques; challenge the assumptions of the business model; fully commit to any changes and trust employees; and think like an ecosystem, rather than just a business.

At the end of the webinar, Greeven provides a surprise for the audience—a selection of four tips and takeaways for other companies that can be implemented in just 48 hours.

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Research Information & Knowledge Hub for additional information on IMD publications

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