Ref: IMD-3-1332

Case study

Reference: IMD-3-1332

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Managing performance at Haier (A)

By Vladimir Pucik, Katherine Xin and Donna Everatt

The case examines the key elements and principles behind Haier's performance management system and the organizational behavioural context in which it was implemented. Haier's performance management system constituted a significant competitive advantage and had been a key factor in the company's transformation from a small, backward collectively owned local company to the number five player in the global white goods industry. The strength of the case lies in the universality of the key principles behind Haier's management performance systems.
KeywordsGeneral Management, Globalization, Home Appliances, Organizational Behavior, Performance Management
TypeField Research
Available LanguagesEnglish, Italian, Chinese
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Reference: IMD-3-1332

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