The case describes how a corporate entrepreneur shapes an internal growth venture within the company, mobilizes the resources that are needed to implement the venture, and achieves success. Complementing his entrepreneurial behaviour, however, is the support that he receives from several senior managers in the firm. The case allows a careful examination of the challenges for corporate entrepreneurship in a large multinational firm, and the roles that senior executives have to play in support of it.
Keywords
Corporate Entrepreneurship, eChannel, General Management, Internal Growth
Settings
Europe
2000- 2001
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.
Copyright Information
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
