Ref: IMD-7-2244

Case study

Reference: IMD-7-2244

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Ping An: How a Chinese insurance firm became a tech giant (C)

Howard H. Yu

By Professor Howard H. YuHoward H. Yu, Yunfei Feng and Anouk Lavoie Orlick

Case (C) is about Autohome, which is the only unicorn Ping An acquired, rather than built from the ground up. After acquisition by Ping An, Autohome was transformed form a pure automobile website to develop four key offerings — content, transaction, finance, and lifestyle — all powered by AI, big data, and cloud technology. After the acquisition, in the span of three and a half years, Autohome’s stock price quadrupled.

Learning Objective

  • Identify the how business intelligence improves transparency and management efficiency
  • Understand the ways to bring internal technology and practices to the market
Keywords Digital, Digital Transformation, Finance, Incubation, Leadership, Start-up, Transformation, Transformational Leadership
Settings Asia Pacific, China
Ping An Insurance, Finance and Insurance
Type Field Research
Copyright ©IMD 2020
Language English
Related material Teaching note, Video
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Reference: IMD-7-2244

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Case study

Reference: IMD-7-2244

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