Ref: IMD-7-2244

Case study

Reference: IMD-7-2244

Order this case study


Ping An: How a Chinese insurance firm became a tech giant (C)

Howard H. Yu

By Professor Howard H. YuHoward H. Yu, Yunfei Feng and Anouk Lavoie Orlick

Case (C) is about Autohome, which is the only unicorn Ping An acquired, rather than built from the ground up. After acquisition by Ping An, Autohome was transformed form a pure automobile website to develop four key offerings — content, transaction, finance, and lifestyle — all powered by AI, big data, and cloud technology. After the acquisition, in the span of three and a half years, Autohome’s stock price quadrupled.

Learning Objective

  • Identify the how business intelligence improves transparency and management efficiency
  • Understand the ways to bring internal technology and practices to the market
Keywords Digital, Digital Transformation, Finance, Incubation, Leadership, Start-up, Transformation, Transformational Leadership
Settings Asia Pacific, China
Ping An Insurance, Finance and Insurance
1988-2020
Type Field Research
Copyright ©IMD 2020
Language English
Related material Teaching note, Video
Order this case study

Reference: IMD-7-2244

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Copyright information

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case study

Reference: IMD-7-2244

Order this case study
Looking for something specific?

Keep reading