In January 2019, Florian vom Bruch was brought in as the first external CEO to lead the privately-held luxury watch winder and safe company, BUBEN&ZORWEG.
The founders, Harald Buben and Christian Zörweg, driven by a passion for adventure, a keen ear for market needs and a canny eye for seeing and seizing opportunities, had successfully brought the company so far. However, they wanted BUBEN&ZORWEG to go to the next level of growth and had brought in Florian to help them double turnover by 2025.
Florian’s first mandate: to create and execute a growth strategy for the company. What was at the heart of the firm’s distinctive advantage? In which segments and markets should BUBEN&ZORWEG expand?
Learning objectives for this case include:
- Analyzing how a company with a unique portfolio can grow its business.
- Building a comprehensive view and understanding of competitive advantage and strategic design.