Ref: IMD-7-2172

Case study

Reference: IMD-7-2172

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BUBEN & ZORWEG: Strategizing time

Omar Toulan

By Professor Omar ToulanOmar Toulan and Shih-Han Huang

In January 2019, Florian vom Bruch was brought in as the first external CEO to lead the privately-held luxury watch winder and safe company, BUBEN&ZORWEG.

The founders, Harald Buben and Christian Zörweg, driven by a passion for adventure, a keen ear for market needs and a canny eye for seeing and seizing opportunities, had successfully brought the company so far. However, they wanted BUBEN&ZORWEG to go to the next level of growth and had brought in Florian to help them double turnover by 2025.

Florian’s first mandate: to create and execute a growth strategy for the company. What was at the heart of the firm’s distinctive advantage? In which segments and markets should BUBEN&ZORWEG expand?

Learning Objective

Learning objectives for this case include:

  1. Analyzing how a company with a unique portfolio can grow its business.
  2. Building a comprehensive view and understanding of competitive advantage and strategic design.
Keywords Growth, Strategy
Type Field Research
Copyright ©IMD 2020
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Reference: IMD-7-2172

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Reference: IMD-7-2172

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