The holistic approach to value capture – ask four questions
An award-winning book on business model innovation helps leaders engineer their way to success by reframing their businesses in today’s virtual setting...
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August 22, 2023 • by Jim Pulcrano in Strategy
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do - finding...
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do – finding investors and customers and learning how to build teams and manage conflict.
In episode three, Franck-Eric Flegbo, CEO of Swiss beverage tech company Drinkotec, which specializes in software and the manufacturing of vending machine equipment for cold drinks, explains how the company’s aim to reduce plastic and improve energy consumption in the sector is helping build relationships with customers.
Flegbo defines success as creating a company that can last for decades and shines a light on the people working hard behind the scenes to make it all happen.

CEO of Swiss beverage tech company Drinkotec
Franck-Eric Flegbo is the CEO of Swiss startup Drinkotec. He took part in the 2022 edition of LeadiNNg to Scale Up and he learned how to grow his company from IMD Faculty.

Adjunct Professor of Entrepreneurship and Management
Jim Pulcrano is an IMD Adjunct Professor of Entrepreneurship and Management. His current projects include teaching in Lausanne, London and Silicon Valley, research on disruption, and various strategy, networking, customer-centricity, and innovation mandates with multinationals in Europe, Asia, and the US. At IMD, He is Director of the Venture Capital Asset Management (VCAM) program and teaches on the Executive MBA (EMBA), Orchestrating Winning Performance (OWP), and full-time MBA programs.
February 25, 2022 • by Salvatore Cantale in Videos • 8 min read
An award-winning book on business model innovation helps leaders engineer their way to success by reframing their businesses in today’s virtual setting...
February 11, 2022 • by Stéphane J. G. Girod in Videos • 5 min read
Strategic agility is a difficult concept to unpack as there are so many ingredients to it. Two-thirds of participants in a webinar given by Professor Stéphane J.G. Girod said they considered it...
February 8, 2022 • by David Bach in Videos • 5 min read
Peter Bakker says business leaders must shift mindsets to build long-term resilience in the pandemic aftermath and take a regenerative approach to business models....
January 25, 2022 in Videos • 5 min read
A decade ago, spirits maker Suntory was primarily a Japanese business. Now, it’s well on the way to being a global one, Takeshi Niinami, the first outsider to lead the family-run business...
December 13, 2021 • by Susan Goldsworthy in Videos • 5 min read
A good energy-management strategy is crucial in turbulent times, says Susan Goldsworthy Oly, IMD Affiliate Professor....
December 9, 2021 • by Mark J. Greeven in Videos • 8 min read
By putting the consumer’s needs at the center, China’s retail companies have rethought the value chain and reinvent the retail model, delivering a greater and more relevant retail experience to consumers, argued...
December 7, 2021 in Videos • 10 min read
Alain Dehaze, CEO of The Adecco Group, and his young disciple Jordan Topoleski explain to Jean-François Manzoni the vital importance of upskilling in the post-pandemic world....
November 24, 2021 • by Shlomo Ben-Hur, Susan Goldsworthy in Videos • 5 min read
In this interactive webinar, Shlomo Ben-Hur discusses his book "Leadership OS" with Susan Goldsworthy....
November 15, 2021 • by Christos Cabolis, Karl Schmedders in Videos • 6 min read
On the heels of the COP 26 UN Climate Change Conference there is global buzz about ESG goals, but many gaps remain between companies’ talk and their actions....
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