Omega x Swatch MoonSwatch: the challenges of success
Swatch has a smash hit with its latest product, the MoonSwatch. But the newest supply chain choke point is making it difficult to react and harvest the benefits of the launch...
Ralf W Seifert is Professor of Operations Management at IMD and co-author of The Digital Supply Chain Challenge: Breaking Through. He directs IMD’s Leading the Future Supply Chain (LFSC) program, which addresses both traditional supply chain strategy and implementation issues as well as digitalization trends and the impact of new technologies.
26 May 2022 • by Ralf W. Seifert, Anna Timonina-Farkas, Richard Markoff in Luxury • 4 min read
Swatch has a smash hit with its latest product, the MoonSwatch. But the newest supply chain choke point is making it difficult to react and harvest the benefits of the launch...
21 March 2022 • by Ralf W. Seifert, Yara Kayyali Elalem, Işık Biçer in Audio articles • 6 min read
Cutting lead times, incentivizing local production and repurposing excess stock would have a huge positive impact on the environment, explain Ralf W Seifert, Yara Kayyali Elalem and Işik Biçer ...
17 March 2022 • by Ralf W. Seifert, Richard Markoff in Audio articles • 5 min read
Economic growth is being driven in part by supply chain dynamics. The confluences of forces might bring about a new paradigm in supply chain inventory management and perception of excellence, say Ralf...
Explore first person business intelligence from top minds curated for a global executive audience