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The Digital Supply Chain Challenge 2nd Edition

Breaking Through

By Ralf W. Seifert and Richard Markoff

December 2023

Overview

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Authors

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Overview

Book preview

Authors

Keep reading

The challenges facing supply chain professionals are changing rapidly. Today, far from focusing on capital expenditures and logistics such as warehousing and distribution, supply chain executives are expected to understand all aspects of the business, appreciate the constraints and expectations of upstream and downstream partners, and possess sufficient technological savvy to navigate the bewildering array of options presented by Industry 4.0 and supply chain digitalization (SCD). This book is for them.

The Digital Supply Chain Challenge: Breaking Through 2nd Edition is a distillation of the authors’ 50+ years of combined supply chain experience, both at the coal face and in the classroom. Their insights and observations – captured in short articles and best-practice case studies – are brought together in one place for supply chain executives to consult at different times during their SCD voyage, to find benchmarks, relevant insights or even just to help formulate the right questions along the way. It is a sort of handbook to the essentials of digital supply chain transformation.

This new edition contains additional chapters on AI, an evaluation of Industry 4.0, why the promised fourth industrial revolution hasn’t happened yet and new cases studies on Henkel, HEINEKEN, L’Oreal and Zalando.

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Publisher

IMD CSL

ISBN

978-2-940485-72-7

Ralf Seifert

Professor of Operations Management.

Ralf Seifert is Professor of Operations Management. His primary research and teaching interests are operations management, supply chain strategy, and digital transformation. His work lies at the heart of one of the most important topics currently facing organizations, as supply chains come under strain due to multiple global changes. He has also worked on industry analysis, competitive strategy, and new venture formation.

Seifert says supply chain management has grown tremendously in importance in recent years, and the agenda for supply chain executives has expanded massively. They must now address topics such as digital transformation, supply chain resilience, and sustainability in addition to worries around cost pressure, inflation, and new geopolitical constraints.

Recent supply chain tensions have been triggered by strong demand for goods at a time of significant supply chain disruptions. It is not clear if the world will ever return to a situation in which just-in-time inventory management is seen as the holy grail. Executives will have to master more profound supply chain transformations to safeguard future operations, he says.

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