Ralf W Seifert is Professor of Operations Management at IMD and co-author of The Digital Supply Chain Challenge: Breaking Through. He directs IMD’s Leading the Future Supply Chain (LFSC) program, which addresses both traditional supply chain strategy and implementation issues as well as digitalization trends and the impact of new technologies.
Mainstream news reports are full of claims that supply chains are broken, citing widespread product shortages, overflowing ports and spiking freight costs. But perhaps there is another way to understand what is...
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