Why CMOs should be listening to the consumer on data
Changes to data-privacy regulations require CMOs to rethink their strategies, warns Öykü Işık, Professor of Digital Strategy and Cybersecurity at IMD....
Öykü Işık is Professor of Digital Strategy and Cybersecurity at IMD, where she leads the Cybersecurity Risk and Strategy program and co-directs the Generative AI for Business Sprint. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle cybersecurity, data privacy, and digital ethics challenges, and enables CEOs and other executives to understand these issues.
March 3, 2023 • by Öykü Işık in Leadership • 6 min read
Changes to data-privacy regulations require CMOs to rethink their strategies, warns Öykü Işık, Professor of Digital Strategy and Cybersecurity at IMD....
October 20, 2021 • by Öykü Işık, Michael R. Wade in Brain Circuits • 3 min read
You can think of data in a very similar way to a physical product, and that comes with a number of ethical issues including how it is sourced, transported, sold, packaged, and...
June 22, 2021 • by Öykü Işık in Technology • 3 min read
Public and private sector actors must work together to adopt existing tech solutions for the crisis in trust, while fostering platforms for stronger stakeholder engagement and building more robust frameworks for legislation...
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