People often don’t think about sustainability and data together because data is part of the virtual world and most commodities are part of the physical world. But in terms of sustainability they are similar, and companies need to start considering data as similar to physical products in terms of ethics and responsibility.
To rethink data, look at its life cycle and consider the ethical questions that arise:
Data is captured: Is it sourced with permission? Is it accurate? Is it private?
Data is structured: Has it been changed? Is it still accurate? Is it secure?
Data is transported: Where does it reside? What is the environmental impact? Is it secure and private?
Data is sold (and resold): Is there permission to sell? Are the proceeds shared with the original owner?
Data is packaged: Is the analysis…