Bettina Büchel was a Professor of Strategy and Organization at IMD. Her research topics include strategy implementation, new business development, strategic alliances, and change management. She was a former Program Director of the Strategy Execution and Change Management open programs, as well as teaching on the flagship Orchestrating Winning Performance (OWP) program.
Many companies struggle to transform because strategic initiatives are not properly adopted throughout their organizations. Here are five principles to help leaders drive sustainable adoption of strategic change initiatives....