Goutam Challagalla

Program Director

Goutam Challagalla is a Professor of Strategy and Marketing, specializing in digital and sustainability transformations.

Goutam Challagalla

Program Director

Goutam Challagalla is a Professor of Strategy and Marketing, specializing in digital and sustainability transformations.

Meet your Program Director

Goutam Challagalla focuses on how digital advances and sustainability concerns are impacting companies’ business strategies and approaches to marketing. Having helped companies to rethink their business models and build new capabilities in the face of the digital revolution, he is now helping to integrate into their strategy sustainability related challenges and opportunities.

Stefan Michel

Specialist in customer-focused strategy, strategy execution, corporate governance, and pricing

He has particular expertise in marketing strategy and is the author of a practical guide on marketing impact and the writer of numerous case studies on the topic. Michel believes that the key to a successful marketing strategy lies in an in-depth understanding of an organization’s customers. It is his belief that failing to understand your customers can waste marketing resources and create a useless strategy, leaving your company with lackluster results.

Misiek Piskorski

Expert on digital strategy, platform strategy, and the process of digital business transformation

He aims to demystify digital transformation by taking this complex and complicated topic and distilling it down to its core principles, and to the five or six key decisions that companies need to take. The multilayered framework that he developed to help companies devise a digital transformation strategy consists of a series of steps that are very easy to understand. This exercise is made more accessible by the use of cases to show how other companies have tackled the process.

Howard Yu

LEGO® Professor of Management and Innovation at IMD

He is the author of the award-winning book LEAP: How to Thrive in a World Where Everything Can Be Copied.
In 2015, Professor Yu was selected by Poets&Quants as one of “The World’s Top 40 Business Professors Under 40,” and in 2018 he appeared on the Thinkers50 Radar list of thirty management thinkers “most likely to shape the future of how organizations are managed and led.”

Faculty publications

A blueprint for disruptive innovation

By Howard H. Yu

Roblox’s recipe of simple fun for the masses highlights the flaws in Meta’s attempts to market sophisticated innovations to a high-value customer segment

In 2023, take a tip from tech: Diversify to survive

By Howard H. Yu

The uncertain economic landscape makes predicting winners and losers over the coming year more unpredictable than ever. But Howard Yu and his team focus on hard data to predict what it will take for an organization to weather the storm.

Sarena Lin, CTTO at Bayer, speaks with Misiek Piskorski about digital transformation and leadership

By Mikolaj Jan Piskorski

IMD’s Misiek Piskorski speaks with Sarena Lin, Chief Transformation & Talent Officer at Bayer, about digital transformation and leadership.

What AI can teach us about human bias in decision making

By Howard H. Yu

An ensemble of algorithms working together will produce far more accurate predictions than one working alone. In other words, the collective power of the weak is mightier than that of the strongest individual.