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    Online program
    AI Strategies: From Analytics to Agents

    Scale AI from experimentation to enterprise impact

    Online program

    AI Strategies: From Analytics to Agents

    Scale AI from experimentation to enterprise impact

    Location
    Online
    Length
    5 weeks
    Fee
    CHF 1,950
    Next program starts
    25 May 2026
    Eligible for

    Online Executive Certificate

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    Participant profile
    Program content
    Faculty
    Dates & Fees
    Participant profile
    Program content
    Faculty
    Dates & Fees
    How can you turn AI into real business value?

    AI is accelerating change across every aspect of business, fundamentally reshaping how companies compete and operate. Yet most organizations remain stuck in pilots, struggling to separate hype from genuine opportunity. Leaders face difficult questions: Where can AI create lasting competitive advantage? What capabilities do we truly need? How do we scale beyond experimentation? And how do we bring our people along without losing key talent?

    This program gives you a clear, structured framework for AI transformation, from experimentation to enterprise-level impact. Grounded in real cases, it shows how leading organizations integrate data, models, analytics, IT, and people into AI Factories – repeatable systems that create value at scale.

    You’ll explore how AI drives different types of business value, how analytics evolve from descriptive to predictive to prescriptive, and what it takes to shift from isolated initiatives to systematic capabilities. You’ll understand how AI, GenAI, and agentic AI work and learn to start with customer problems rather than technology solutions. You’ll discover three distinct strategies for capturing value and gain a practical framework for determining where autonomous AI is appropriate and where human judgment must remain central.

    This is a hands-on, applied program. Throughout the learning journey, you’ll work with AI-powered advisors to develop your own organization’s AI transformation strategy – not as a theoretical exercise, but as a practical roadmap you can implement immediately. Purpose-built learning features accelerate your progress: AI-generated podcasts distill key concepts for learning on the go, and regular assessments and nudges keep you on track and applying insights as you learn. Discover the program content.

    You can take this program as a stand-alone experience or as part of the IMD Online Executive Certificate.

    Build AI capabilities that deliver value

    Start with customer problems, not technology. Use a diagnostic approach to identify where AI creates real customer value and competitive advantage, applying three distinct strategies beyond efficiency gains.

    Assess your organization’s capabilities

    Apply a practical framework to evaluate your data, AI models, and analytics – what you have, what’s missing, how the pieces connect to create value, and where to partner instead of building everything.

    Make smart decisions about autonomy

    Use clear criteria to decide when AI should recommend, when it should act with approval, and when it can operate autonomously, matching autonomy to business stakes.

    Scale from pilots to impact

    Learn what it takes to scale AI systematically: how to organize teams, develop talent, reshape roles, and bring your people along the transformation journey.

    Create your transformation roadmap

    Work with AI-guided exercises to develop your actual transformation roadmap – the problems you’re solving, the capabilities you need, and how you’ll capture value.

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    You and your class

    You are a senior leader or manager playing a key role in AI strategy and transformation in your organization. You may be leading digital innovation, managing function-level AI initiatives, or contributing to strategic AI decisions and implementation.

    This program builds the strategic fluency needed at any level, with AI-powered advisors that adapt the application of frameworks to your specific context, scope of responsibility, and career stage. Whether you’re presenting to a board or scoping your first AI pilot, you’ll develop actionable strategy tailored to your reality.

    The program is designed for business professionals who make or influence strategic decisions about AI, not build AI systems themselves. No technical background is required.

    Experience IMD for yourself

    Join a complementary masterclass or information session and dive into topics such as leadership, AI, strategy, and more. You’ll discover more about how we teach and explore our executive programs along the way. See all upcoming IMD events.

    Program content

    Your learning journey takes 5 weeks. Each week requires a time commitment of 4–6 hours and includes clear learning objectives and deliverables. You will be accompanied by a dedicated executive coach who provides weekly feedback and support, helping you apply what you learn to your own context.

    Unit 1: AI and Digital Transformation strategy
    • Identify the core elements of an AI transformation strategy and distinguish between digitization and true transformation.
    • Analyze how leading organizations use data, analytics, and ecosystem partnerships to create customer and business value.
    • Differentiate between descriptive, predictive, and prescriptive analytics and evaluate their impact on value creation.
    • Apply a structured framework to assess your organization’s current analytics and data capabilities, pinpointing gaps and opportunities.
    • Explore how ecosystem thinking and external data sources can enhance your analytics capabilities.
    Unit 2: Generative AI and unstructured data
    • Evaluate the strategic value of different data sources – structured vs. unstructured, first-party, second-party, and third-party.
    • Apply the Data Analytics Cube framework to assess your current practices and identify opportunities to expand them.
    • Compare supervised, unsupervised, and loop learning approaches and determine when each is most effective.
    • Explore how generative AI leverages unstructured data and loop learning to create new business opportunities and challenges.
    Unit 3: Implementing AI
    • Identify the key capabilities needed to build and scale an AI Factory.
    • Analyze how leading organizations integrate data, models, analytics, people, and IT to deliver AI at scale.
    • Assess your organization’s readiness and map the steps to move from isolated pilots to systematic, enterprise-wide AI capabilities.
    Unit 4: Agentic AI
    • Understand what agentic AI is and how it differs from traditional AI systems.
    • Analyze real-world examples of agentic AI autonomously pursuing goals, planning actions, and adapting to conditions.
    • Assess where agentic AI could create value in your organization and identify key considerations for responsible implementation.
    Unit 5: People and AI
    • Distinguish between key AI roles – data scientists, ML engineers, AI engineers, and prompt engineers – and identify what capabilities your organization actually needs.
    • Analyze how AI changes existing jobs and assess the likely impact on roles in your organization.
    • Evaluate the challenge of trust calibration: when people should accept AI output versus when they should override it, and design approaches to build appropriate judgment.
    • Clarify accountability when humans and AI share decisions and establish clear ownership for outcomes.

    Program dates & fee

    Program dates:

    • Spring session: 25 May – 28 June 2026
    • Fall session: 28 September – 1 November 2026

    Fee: CHF 1,950

    Reserve your spot

    One-on-one coaching

    Throughout your online learning, you’ll be accompanied by an experienced IMD executive coach who will challenge you, encourage you, and provide valuable feedback on your weekly assignments. Together, you’ll dive deeper into the program content and make it meaningful to your own professional context. Your interactions will take place via video, in writing, and over the phone.

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    Achieve your goals

    Your expert coach helps you:

    Define

    Define your learning objectives and stay on track.

    Review

    Review your progress on a weekly basis.

    Overcome

    Overcome your challenges.

    Apply

    Apply what you learn to your own context.

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    Mikolaj Jan Piskorski Program Co-Director
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    The companies that win with AI learn faster than their competitors – every single day.

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    Real learning. Real impact.

    When we say “real impact”, we mean it. In 2025, IMD online participants reported their programs helped them:

    Discover career impact
    85%

    Achieve a positive career impact

    50%

    Earn a promotion

    32%

    Increase their salary

    60%

    Make a career change

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    The IMD difference

    Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.

    Access to thought leadership

    Tap into the expertise of IMD’s faculty – globally recognized experts in their fields – wherever you are.

    Personalized coaching

    Benefit from one-on-one support from an experienced executive coach who helps you apply new insights to your own context.

    Global peer interaction

    Collaborate with participants from around the world through group and pair work that challenges your thinking and broadens your perspective.

    Flexible format

    Engage in a structured yet flexible learning experience that enables you to progress at your own pace and complete weekly assignments around your busy schedule.

    Applied learning for real impact

    Apply what you learn right away through practical assignments designed to make a direct impact on your work.

    Join as a team

    A team from the same company that enrolls together to the same online program benefits from a special rate (every 10th participant joins the program for free). We can also work with you to customize learning objectives to your team’s goals, enabling you to develop a common approach to your specific organizational challenges. Contact us to explore the best solution for you.

    IMD Online Executive Certificate - IMD Business School
    Advance your career with IMD’s Online Executive Certificates

    Ready to elevate your career and personal development? IMD’s Online Executive Certificates deliver immersive, fully online experiences designed to deepen your expertise and sharpen your skills in key business areas.

    Choose between three certificate options – Leadership, Strategy, or Digital Acceleration – to take charge of your growth and propel your executive career to new heights. The Online Executive Certificate is an accredited Certificate of Advanced Studies (CAS) and grants you access to IMD’s dynamic global alumni community.

    Start your journey today.

    Discover more
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    One step closer to joining IMD alumni network

    Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

    130k+ alumni

    Networking

    250+ events per year

    Communities

    50+ clubs worldwide

    Resources

    Learn more about IMD alumni network
    Sprint format
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    Generative AI Sprint

    Harness the power of generative and agentic AI for your business

    Strip away the hype and understand how generative and agentic AI can be applied in your business.

    Find out more
    Online
    Developing Digital Transformation Strategies IMD online program - IMD Business School
    Developing Digital Transformation Strategies

    Develop a plan of action for successful digital transformation

    Take a strategic, enterprise-wide approach to digital and AI transformation that delivers lasting value and competitive advantage.

    Find out more
    Online
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    Digital Transformation in Practice

    A practical, step-by-step approach to digital business implementation

    Get ready to lead the implementation of your organization’s digital transformation, equipped with actionable solutions and best practices.

    Find out more
    Reserve your spot

    Register your interest, and we’ll contact you as soon as enrollment opens for the next intake.

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