Case Study

The piano war: Steinway and Yamaha

7 pages
December 2015
Reference: IMD-7-1678

This case describes the competitive dynamics between Steinway and Yamaha.

Learning Objective

Understand how a mature industry evolves.

Keywords
Global Competition, Low-end Disruption
Settings
Global
Yamaha, Steinway and Sons, Consumer Goods, Musical Instruments
1980s - 2005
Type
Published Sources
Copyright
© 2015
Available Languages
English
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