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Case Study

The piano war: Steinway and Yamaha

By Howard H. Yu

7 pages

December 2015

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Reference: IMD-7-1678

This case describes the competitive dynamics between Steinway and Yamaha.

Learning Objective

Understand how a mature industry evolves.

Keywords

Global Competition, Low-end Disruption

Settings

World/global
Yamaha, Steinway and Sons, Consumer Goods, Musical Instruments
1980s - 2005

Type

Published Sources

Available Languages

English

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