In April 1994, the No. 2 worldwide in Thermal Spray Technology (Sulzer) is acquiring the No. 1 (Metco). The two company teams prepare for a meeting to discuss future strategy and organization. In particular, the meeting will have to address product overlaps, technology choices, country market organizations, in order to achieve the synergy potential offered through the merger. Case is ideal for executive programs or at the graduate/MBA level where strategy implementation is a topic.
Sulzer Metco: Merger integration
Summary
In April 1994, the No. 2 worldwide in Thermal Spray Technology (Sulzer) is acquiring the No. 1 (Metco). The two company teams prepare for a meeting...
Reference
IMD-3-0664
Copyright
©1996
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Sulzer Metco: Strategy for the surface technology market
Summary
This case deals with the future strategy for Sulzer Metco, recently merged, in the worldwide thermal spray industry. The company needs to determine...
Reference
IMD-3-0668
Copyright
©1996
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications