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Case Study

Ping An of China: The making of an insurance giant and a leading Chinese integrated financial services group

By Donald A. Marchand, Winter Nie and George Tsai

32 pages

June 2006

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Reference: IMD-3-1663

Since it was founded in 1988, Ping An Insurance has grown to become China’s second largest life insurance underwriter and third largest property and casualty insurer. The company’s ambition is to build on its local market success to become a leading regional and global integrated financial services provider within the next 10 years. The case focuses on strategy execution and illustrates how Ping An has developed and will continue to develop its business and information capabilities to meet existing and future customer needs. It examines the culture of the company and what it can and should do to drive its rapid growth through intense customer focus and market-based product innovations.

Keywords

Insurance, Life Insurance Underwriter, Integrated Financial Services, Strategy Execution, Corporate Culture, Growth Opportunity, Customer Focus, Financial Services

Settings

China
1988 - 2005

Type

Field Research

Available Languages

English

Related material

Teaching note, Video

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