Case Study

Oticon: Building a flexible world-class organization (C)

6 pages
September 2005
Reference: IMD-3-1502

The C case begins in 1997, with the departure of managing director Lars Kolind and the appointment of Niels Jacobsen as CEO. Having opted for a full line supplier strategy, Oticon’s results continue to improve dramatically. The new strategy also led to a new organizational structure, which presented certain challenges for the company. The case ends in 2003 with Oticon trying to reconcile its new organizational structure with its growing headcount and changes in the competitive landscape.

Keywords
Change Management, Organizational Development, Hearing Aids
Settings
Denmark
1997-2003
Type
Field Research
Copyright
© 2005
Available Languages
English
Related material
Video
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This case study is part of a series
  • Oticon: Building a flexible world-class organization (A)
  • Oticon: Building a flexible world-class organization (B)
  • Oticon: Building a flexible world-class organization (C)
  • Oticon: Building a flexible world-class organization (D)
This case study is part of a series
  • Oticon: Building a flexible world-class organization (A)
  • Oticon: Building a flexible world-class organization (B)
  • Oticon: Building a flexible world-class organization (C)
  • Oticon: Building a flexible world-class organization (D)
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Oticon: Building a flexible world-class organization (A)
By Paul Strebel and Brian Rogers
Case reference: IMD-3-1500 ©2005
Summary
The A case chronicles the radical change management program put in place at Oticon during the early 1990s by Lars Kolind, who was managing director...
Reference IMD-3-1500
Copyright ©2005
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Oticon: Building a flexible world-class organization (B)
By Paul Strebel and Brian Rogers
Case reference: IMD-3-1501 ©2005
Summary
The B case begins in 1992 with the arrival of Niels Jacobsen at Oticon. Jacobsen, who was appointed executive vice-president, provided equilibrium ...
Reference IMD-3-1501
Copyright ©2005
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Oticon: Building a flexible world-class organization (C)
By Paul Strebel and Brian Rogers
Case reference: IMD-3-1502 ©2005
Summary
The C case begins in 1997, with the departure of managing director Lars Kolind and the appointment of Niels Jacobsen as CEO. Having opted for a ful...
Reference IMD-3-1502
Copyright ©2005
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Oticon: Building a flexible world-class organization (D)
By Paul Strebel and Brian Rogers
Case reference: IMD-3-1503 ©2005
Summary
The D case begins in 2003 with Oticon's decision to change its organizational structure once again to reflect changes in the market and to increase...
Reference IMD-3-1503
Copyright ©2005
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications