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Case Study

Maxium Financial (B)

8 pages

December 2003

Reference: IMD-3-1265

The B case looks at the strategic plans Maxium implemented in their drive to create sustainable competitive advantage. Specifically, in 2003, Maxium continued to generate premium returns by investing in long-term employee relationships, and creating customized customer solutions for specific market niches.

Keywords

Differentiation, Price Competition, Service Marketing, Leasing

Settings

Canada
2003

Type

Field Research

Available Languages

English

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This case study is part of a series

Maxium Financial (A)
Maxium Financial (B)

This case study is part of a series

Maxium Financial (A)
Maxium Financial (B)

Maxium Financial (A)

By Philip Rosenzweig and Donna Everatt
Case reference: IMD-3-1264 ©2003

Summary

The case looks at Maxium's drive for sustainable competitive advantage to fight margin deterioration in the highly competitive leasing industry. Ma...

Reference IMD-3-1264

Available Languages English

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Case reference: IMD-3-1265 ©2003

Summary

The B case looks at the strategic plans Maxium implemented in their drive to create sustainable competitive advantage. Specifically, in 2003, Maxi...

Reference IMD-3-1265

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

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