Maxium Financial (A)
The case looks at Maxium’s drive for sustainable competitive advantage to fight margin deterioration in the highly competitive leasing industry. Many changes in the external environment–increasing power of bank’s as well as manufacturer’s own leasing divisions, industry consolidation, e-commerce for example–meant that in order to differentiate its services and protect its margins, Maxium was forced to consider several options. These included refining their current strategy or considering various alternatives ranging from focusing more on their core competencies, segmenting the market differently, developing strategic partnerships, and more intimate customer relations, for example. The B case looks at the strategic plans Maxium implemented over subsequent years.
2003
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
in WEF Forum 22 April 2024
in Harvard Business Review May-June 2024, vol. 102, issue 3
Case reference: IMD-7-2548 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
in WEF Forum 22 April 2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Harvard Business Review May-June 2024, vol. 102, issue 3
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2548 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications