Case Study

Kao in Singapore

24 pages
January 1989
Reference: IMD-3-0398

This case places the student in the position of a country manager for a Japanese multinational. A decision has to be made regarding strategies to be followed for future goals and profits. In the process, conflicts between local managers and head office need to be resolved.

Keywords
Consumer Product
Type
Field Research
Copyright
© 1989
Available Languages
English
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