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Case Study

GrandVision and digital photography

By Jacques Horovitz, Jean-Philippe Deschamps and Carina Hum

33 pages

December 2000

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Reference: IMD-3-0893

At the beginning of the year 2000, GrandVision, a French leader in the photo development business, is facing a difficult dilemma: should it go into digital photography? The case documents how digital technology is threatening the traditional photo industry, and may cause a strong decline in GrandVision’s revenue. The case examines the different players in the industry, the factors that influence the speed of adoption of digital technology and describes how the Internet is becoming a new mode of photofinishing. The case shows how GrandVision considers the different strategic options of entering the digital photo processing market, and wonders about the financial and organizational implications of investing in a highly costly, competitive, but innovative technology.

Keywords

Digital Photography, Internet, eCommerce

Settings

2000

Type

Field Research

Available Languages

English

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