Case Study

Duplitrace GmbH

15 pages
May 2000
Reference: IMD-3-0366

Duplitrace GmbH, headquartered near Stuttgart, was founded in 1991 to produce tracers that attached to conventional lathes and milling machines making them capable of duplicating contoured pieces of metal with superior accuracy. Duplitrace’s strategy of developing a more accurate tracer to differentiate the new company met with immediate success in the local market. But success brought problems: disagreements among the senior managers, insufficient working capital and other growing pains of a young company. Faced with expanding sales, but a significant cash shortage in 1998, the management team must develop a strategy for the future of the company.

Keywords
Competitive Strategy
Settings
Western Europe, Germany
1991-1998
Type
Published Sources
Copyright
© 2000
Available Languages
English
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This case study is part of a series
  • Duplitrace GmbH
  • Duplitrace GmbH (Adapted)
This case study is part of a series
  • Duplitrace GmbH
  • Duplitrace GmbH (Adapted)
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Duplitrace GmbH
By John R. Berthold
Case reference: IMD-3-0366 ©2000
Summary
Duplitrace GmbH, headquartered near Stuttgart, was founded in 1991 to produce tracers that attached to conventional lathes and milling machines mak...
Reference IMD-3-0366
Copyright ©2000
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Duplitrace GmbH (Adapted)
By John R. Berthold
Case reference: IMD-7-2001 ©2018
Summary
Duplitrace GmbH, headquartered near Stuttgart, was founded in 1991 to produce tracers that attached to conventional lathes and milling machines mak...
Reference IMD-7-2001
Copyright ©2018
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications