Duplitrace GmbH
Duplitrace GmbH, headquartered near Stuttgart, was founded in 1991 to produce tracers that attached to conventional lathes and milling machines making them capable of duplicating contoured pieces of metal with superior accuracy. Duplitrace’s strategy of developing a more accurate tracer to differentiate the new company met with immediate success in the local market. But success brought problems: disagreements among the senior managers, insufficient working capital and other growing pains of a young company. Faced with expanding sales, but a significant cash shortage in 1998, the management team must develop a strategy for the future of the company.
1991-1998
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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Nagoya Aichi, Japan 460-0003
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- Duplitrace GmbH
- Duplitrace GmbH (Adapted)
- Duplitrace GmbH
- Duplitrace GmbH (Adapted)
Case reference: IMD-3-0366 ©2000
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Case reference: IMD-7-2001 ©2018
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COVID-19 challenges the value systems of family firms and urges them to adapt their behaviors, affecting their identities. This study aims to explore how and why family businesses strategically respond to challenges to their identity during COVID-...
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