The second case of this series describes the organization of the post-merger integration, cultural issues and the attempts to align the merged company through a mission/vision statement. Moreover, the case explains the complexity of this merger by highlighting implementation issues (e.g., corporate governance, brand separation etc.)
DaimlerChrysler merger (A): Gaining global competitiveness
Summary
This case starts with an overview of current trends in the global automotive industry and a description of Daimler-Benz AG and Chrysler Corporation...
Reference
IMD-3-0834
Copyright
©1999
Copyright owner
IMD Copyright
Organization
Daimler
Industry
Automotive, Automobiles
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
DaimlerChrysler merger (B): Shaping a transatlantic company
Summary
The second case of this series describes the organization of the post-merger integration, cultural issues and the attempts to align the merged comp...
Reference
IMD-3-0835
Copyright
©1999
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications