DaimlerChrysler merger (A): Gaining global competitiveness
This case starts with an overview of current trends in the global automotive industry and a description of Daimler-Benz AG and Chrysler Corporation prior to the merger. It goes on to describe this first transatlantic merger raising the issues of strategic positioning, potential trade-offs, and competitive moves. The case is intended to discuss and evaluate the challenges which companies are facing in this hyper-competitive market.
Daimler, Automotive, Automobiles
1995-1998
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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