Case Study

DaimlerChrysler merger (A): Gaining global competitiveness

20 pages
July 1999
Reference: IMD-3-0834

This case starts with an overview of current trends in the global automotive industry and a description of Daimler-Benz AG and Chrysler Corporation prior to the merger. It goes on to describe this first transatlantic merger raising the issues of strategic positioning, potential trade-offs, and competitive moves. The case is intended to discuss and evaluate the challenges which companies are facing in this hyper-competitive market.

Keywords
Automotive, Transportation
Settings
United States of America
Daimler, Automotive, Automobiles
1995-1998
Type
Field Research
Copyright
© 1999
Available Languages
English
Related material
Teaching note
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This case study is part of a series
  • DaimlerChrysler merger (A): Gaining global competitiveness
  • DaimlerChrysler merger (B): Shaping a transatlantic company
This case study is part of a series
  • DaimlerChrysler merger (A): Gaining global competitiveness
  • DaimlerChrysler merger (B): Shaping a transatlantic company
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DaimlerChrysler merger (A): Gaining global competitiveness
By Ulrich Steger and George Rädler
Case reference: IMD-3-0834 ©1999
Summary
This case starts with an overview of current trends in the global automotive industry and a description of Daimler-Benz AG and Chrysler Corporation...
Reference IMD-3-0834
Copyright ©1999
Copyright owner IMD Copyright
Organization Daimler
Industry Automotive, Automobiles
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

DaimlerChrysler merger (B): Shaping a transatlantic company
By Ulrich Steger and George Rädler
Case reference: IMD-3-0835 ©1999
Summary
The second case of this series describes the organization of the post-merger integration, cultural issues and the attempts to align the merged comp...
Reference IMD-3-0835
Copyright ©1999
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications