Case Study

Canon Europe: Pan-European transformation (A)

7 pages
June 2004
Reference: IMD-3-1074

This 3-part case describes Canon’s pan-European restructuring. The A case explores Canon’s situation in the late 1990s. The newly appointed CEO was considering how Canon Europe should respond to changes in the competitive environment. Any attempts to harness European-wide synergies would challenge the semi-independent National Sales Organizations–the foundations of Canon’s past successes. What should be the best way forward? If change is necessary, what is the best way to manage the change process i.e. how to balance the challenge of urgency versus organizational buy-in?

Pan-European Restructuring, Organizational Transformation, Regional Integration, Local Responsiveness
Field Research
© 2004
Available Languages
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